I’m talking about going beyond just a blog to super-serving customers with compiling content across multiple channels each month.

Main Ingredients of Subscription Commerce: from @Percival
Totally agree and I think this is the interesting part of any e-commerce company trying to sell fashion that isn’t a commodity. The branding has expanded past the celebrity product placements in OK! magazine and into deep content creation focused around the brand. Like how Burberry is putting a lot of effort into their fashion shows and producing media onto their digital channels.